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4K OLED Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life...

Direct Full Array Imagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them...

Whether you’re watching the latest action-packed blockbuster, sports, or playing games, motions and transitions are smooth, with our 100Hz / 120Hz panel working at a high refresh rate of 120 times per second. You can enjoy enhanced detail and contrast on...

With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, Sony OLED is simply stunning. Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling...

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired...